You are probably wondering how Google Instant will affect your impressions. In other words, what counts as an impression with Google Instant.
Goggle considers any of these situations an impression:
- The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
- The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
- The user stops typing, and the results are displayed for a minimum of three seconds.
We’ll just have to wait and see if the 3 second rule has an impact on the data as we know it.
It is quite common for small business owners to think like mass marketers. It is an easy trap to fall into… Easy because a lot of the marketing we are exposed to is the mass marketing type by big box retailers and national brands.
I think all businesses – regardless of size – must test & tune their marketing before scaling. Think like a Direct Marketer.
Good marketing is not about bells & whistles, awesome graphics, cute headlines or personal aspirations of grandeur… Good marketing is about Sales.
Here’s the link to Seth’s article
Google posted a short article last Friday regarding Site Speed and its impact on search ranking. You can read their blog post here.
Gotta say I am surprised, I thought they already took site speed in consideration since load time has been part of the Adwords Quality Score for some time now.
If user experience is paramount for Google, it should be for you too
Very much so. This site admittedly isn’t.
We would love to have a lot of activity on this site, but in order for that to happen, one or more of these need to happen:
- That this site becomes a revenue source (it is not)
- That we find some extra time (we are quite busy with client work, huge priorities)
- That we get some extra personnel (not now, not for this)
We have completed some client projects and will ask for permission to share those here.