Google Instant and AdWords Impressions

You are probably wondering how Google Instant will affect your impressions. In other words, what counts as an impression with Google Instant.

Goggle considers any of these situations an impression:

  • The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
  • The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
  • The user stops typing, and the results are displayed for a minimum of three seconds.

We’ll just have to wait and see if the 3 second rule has an impact on the data as we know it.

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